2008 Woodie Awards
No Journal for business majors
By Diana Bubser
Issue date: 8/27/08 Section: News
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"When you consider the cost of the program compared to the usage by the faculty and students, it didn't make sense to keep it," Kirnan said.
The program with the Journal, which covers business news and issues, was started in 2003 as a way for students to "get acclimated in the School of Business," Kirnan said. Each business student paid an extra fee to finance the subscription.
"Many students didn't use the paper, but even if you didn't read the paper and it wasn't part of the course, you still paid for it," Kirnan said.
In addition to the cost, lack of use in the classroom contributed to the program's cancellation.
"I had to see greater application in the business curriculum and I didn't see that," Kirnan said.
Pamela Kravitz, associate professor of management, marketing and interdisciplinary business, did not require the use of the publication in her classes.
"I was sorry to see it canceled. However, I never felt the program should be continued in order to receive a free subscription," Kravitz said.
Jon Yu, sophomore open options business major, agreed.
"(The program) didn't really help me and you can find a lot of business articles anywhere else on the Web," Yu said.
Business students have an online account on the Wall Street Journal Web site, allowing them to view the content for free.
"To be honest, I don't think that many people took the Journal prints in the school lobby," Yu said.
While there is no replacement program planned, students will have the option of ordering their own subscriptions at a discounted rate.
"What is important to understand is students have very good options to accessing an online version and purchasing their own copy at a discount, but that is their decision," Kirnan said.
He added, "If I'm going to force every student to buy something I need to see a bigger buy-in by both students and faculty."
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Robert Andrews
posted 8/28/08 @ 8:47 PM EST
Well written piece. My eyes swell when I learn about the youth of today not appreciating a good old fashioned pound of forest. Why can't the students of the J just pick up the American classic WSJ and read from paper rather than a darn terminal. (Continued…)
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